Chinese Influencer Dies After Binge Drinking

Sanqiange Death serves as a stark reminder of the dangers associated with binge drinking challenges and the potential health risks they pose.

According to state-run media in the nation, a social media influencer died shortly after live-streaming himself drinking several bottles of strong alcohol on China’s equivalent of TikTok, in a move expected to reignite discussion over how to govern the business.

According to CNN, the 34-year-old influencer known as “Sanqiange” was discovered dead 12 hours after the May 16 broadcast on Douyin, China’s equivalent of TikTok.

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According to the New York Post, he drank at least seven bottles of Baijiu, a Chinese liquor with an alcohol concentration ranging from 30 to 60%.

Sanqiange Death: Chinese Influencer Dies After Binge Drinking

According to Shangyou News, the influencer “Sanqiange” (or “Brother Three Thousand”) was discovered dead mere hours after streaming himself participating in a competition with another influencer that entailed drinking Baijiu, a Chinese liquor with an average alcohol level of 30% to 60%.

Sanqiange – identified by his real-life surname of Wang – took part in an online challenge known as “PK” against another influencer in the early hours of May 16 and live-streamed the results on his Douyin channel, according to one of his acquaintances.

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“PK” challenges are one-on-one contests in which influencers compete for rewards and presents from viewers, and they frequently include consequences for the loser – presumably, drinking Baijiu in this case.

“I’m unsure how much he drank before I tuned in.” “But, in the later half of the video, I observed him consume three bottles before beginning on a fourth,” the buddy, who asked not to be identified, told Shangyou News.

“The PK games finished at 1 am, and he was gone by 1 pm (when his family discovered him),” he continued.

According to the BBC, it looks that drinking Baijiu was a result of losing three bouts.

“I’m unsure how much he drank before I tuned in.” “But, in the later half of the video, I witnessed him consume three bottles before beginning on a fourth,” a friend of the influencer told local site Shangyou News, which stated a funeral was held last week.

In the wake of Sanqiange’s passing, it is essential for the online community to come together and offer support to his family, friends, and followers during this difficult time.

Sanqiange Death: Remembering Sanqiange

Zhao characterized Wang as a “good and straightforward” guy who had a habit of the video of himself participating in alcohol-related contests and sharing them on the app. 

The video became popular on social media nationwide but is no longer available online.

In recent years, the country’s thriving live-streaming culture has spawned a multibillion-dollar business in which entrepreneurial influencers compete to sell their products in real-time on social media platforms.

Wang’s death is expected to exacerbate a discussion about the industry’s regulation, which has drawn attention from authorities in recent years owing to the luxurious lives of some streamers and the unusual tasks they participate in.

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Last year, the country’s broadcasting regulators prohibited underage viewers from tipping and restricted their access after 10 pm.

The National Video and Television Administration of China and the Ministry of Culture and Tourism have moved to prohibit “31 misbehaviors by live streamers.”

According to the official media source Global Times, among the misbehaviors are “encouraging users to communicate in obscene ways or instigating supporters to attack with misinformation.”

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