Pop-Tarts unveils new 'flavor innovation' as it brings back fan favorite - but you can only get it a

POP-TARTS has unveiled a new flavor and announced that a fan favorite is making a comeback.

The tasty treat is taking inspiration from another iconic breakfast food for its newest flavor.

Pop-Tarts launched the Frosted Chocolatey Chip Pancake flavor earlier this week.

The toaster pastries have the classic taste of fresh off-the-griddle pancakes, chocolate chips in the filling, and a sweet maple-flavored icing.

"Pop-Tarts fans know and love the brand for reimagining familiar flavors into Crazy Good toaster pastries. The new Pop-Tarts Chocolatey Chip Pancake flavor is no exception," said Heidi Ray, senior director of marketing, Pop-Tarts.

"Now fans can enjoy the tantalizing taste of buttery, chocolatey pancakes anytime, opening a whole new world of breakfast and snacking experiences."

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A SWEET RETURN

The new flavor wasn't the only good news Pop-Tarts had for fans.

Making a triumphant return is the Frosted Strawberry Milkshake flavor.

“Pop-Tarts’ iconic flavors have incredibly devoted fan bases, with Frosted Strawberry Milkshake lovers among the most vocal,” said Ray.

“We are happy to announce that this fan-favorite is returning to shelves this fall after a groundswell of fans - including Lil Uzi Vert - requested their return," Ray continued.

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They first debuted in the early 2000s, and fans have been begging for them to return to shelves.

"I would do something terrible for strawberry milkshake poptarts," one person wrote on X, previously known as Twitter.

Another said: "I can’t believe they discontinued strawberry milkshake AND cookie dough poptarts (two of the best flavors) only to replace them with banana bread and some cereal I’ve never heard of. day ruined."

"Day 14 (late) of tweeting @PopTartsUS to bring back strawberry milkshake PopTarts," a third fan replied.

Both the chocolate chip pancake and the strawberry milkshake Pop-Tarts will be available exclusively at Walmart in 16-count boxes for $4.86.

Both flavors will roll out nationwide at other retailers in December.

Breakfast lovers are sure to enjoy the new options after Panera Bread slashed menu items, getting rid of some breakfast favorites.

Starbucks also quietly and abruptly got rid of a signature breakfast staple.

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